Six Ways To Attract Business, Without Eating Up Your Marketing Budget
Marketing and advertising your company can cost a lot of money; why not take advantage of some low-cost methods to attract new business? Try the following strategies to appease current clients, while still fostering and luring new customers to your company door.
Six ways to attract business cost-efficiently are:
- Business cards. Your business cards, such as from Inkslinger's Inc, can say a lot about your business, so take care and spend time making sure they are up to par. Leave cards at the restaurants, offices, and places that you visit to lure in potential clients or customers. Make sure they are distinctive since these are one of your key marketing tools that tell the world what you are selling and how to contact you.
- Social media. Social media is a great way to get your business' name out in the world- without spending a dime! Set up profiles and pages for your valued customers to find you online, and for new patrons to discover what you are offering. Make sure to keep your content updated and fresh to encourage frequent visits and customer feedback.
- Word-of-mouth. Satisfied customers are the best marketing tool that you have at your disposal. Reward those patrons that refer or bring others to your company door; give them discounts, promotional merchandise, or free services when they spread the name of your business to their family, friends, and contacts.
- In-house promotions. Create a stir with an in-house promotion or giveaway. Contests and freebies are excellent ways to draw attention to your company, and to attract new business. You don't have to give away huge prizes, but make sure to give something that will appeal to a wide-range of consumers, such as promotional apparel or complimentary products.
- Editorials. Write and submit editorials to your local newspapers and publications. This is another great way to stay in the forefront of potential customers' minds, particularly when you are chiming in on issues that affect your region, municipality, or patrons.
- Online review sites. A good review is an effective tool, but a great review is even better! Pay attention to these online review sites, as many potential clients may refer to these when seeking service provision. Reach out to connect with individuals that leave less-than-glowing feedback to see what you can do better.
Try these suggestions to attract new customers to your door, while still leaving a favorable impression on your existing, valued clients. Take advantage of online resources, like social media and online review sites, to spread the word of what you offer and to connect personally with potential patrons.