3 Companies That Could Benefit From Miniature Folding Services
There is no doubt about it; printing companies offer some of the most valuable services to the business owner who cares about proper packaging and marketing. However, even though most business owners are familiar with services like printing coupons and custom packaging, most forget about one other service area often provided by these skilled professionals: miniature folding.
Miniature folding is the process of folding printed materials into tiny elements that can easily fit inside or on a product package, so the necessary information lands in the hands of the consumer. Here are three companies who could always benefit from miniature folding services often offered by printing companies.
1. Vitamin and Supplement Manufacturers
Think about all of the information that must go on the outside of a vitamin or supplement package. Your package must contain things like:
- dosage instructions
- drug-interaction warnings
- ingredients
- manufacturing information
Because the bottles are so small with these products, one wrap-around label may not suffice to provide all of the needed information. A printing service can help you create a folded attachment that is small enough to attach to the bottle and fold open to show the customer all of the information that you need to convey to your customers.
2. Retail Stores
Retail stores who are attentive to marketing are always on the lookout for ways to market to customers inside of the store. One of the easiest ways to market to people in the store is to create coupons to generate interest, but coupons can sometimes be too big to fit on regular product packages. With the help of a printing company, you can create small coupons that fold up and perfectly fit on the outside of small packages. These coupons do not take up shelf space and are small enough that they do not cover up pertinent details on packaging.
3. Cosmetic Manufacturers
Part of giving people cosmetics they can trust is being transparent about everything that is in the container the customer is buying. However, a lot of cosmetics do not have a lot of space for all the needed information, and a lot of cosmetic manufacturers are moving toward less packaging and less waste in their manufacturing processes. Miniature folding allows you to print product details on a tiny piece of paper that attaches to the product itself. Lipstick, facial cleansers, pressed powders — all of these are good examples of products that may need the extra informational printouts included.