3 Reasons To Opt For Color Printing
Small companies must constantly evaluate their overhead spending. Reducing this overhead spending is a simple and effective way to maintain solvency, but there are some splurges that might prove profitable in the long run.
Before you make the decision to limit your company to black and white printing only, take the time to learn why color matters.
1. Color materials help increase brand recognition.
The use of color in your company's printed materials can help you boost your brand recognition among consumers in the marketplace. Recent studies show that using color in your printed marketing materials can increase brand recognition by up to 80%.
Color also plays a critical role in helping a consumer make judgments about the products or services that your company has to offer. Consumers use color to determine if they are attracted to a message almost 60% of the time. The value of color in brand recognition justifies the added expense of printing all your marketing materials in full color.
2. Color advertisements will get noticed more often than the same ads printed in black and white.
You should never eliminate the use of color advertisements from your company's printing budget. Advertising plays an essential role in reaching potential customers and educating consumers about your company's products or services.
An ad is only useful if a consumer actually reads it, and the use of color can help. Studies show that a full color advertisement is read up to 42% more often than the same ad printed in black and white. The extra costs associated with printing color advertisements will be recouped in the higher number of consumer impressions that a color ad provides. When it comes to Four Color Process Little AR has a lot to offer, so reach out to shops in the area.
3. Color increases customer attention.
In order to read your advertisements, the images that you utilize in your ads must capture the attention of consumers. Color can be a useful tool in accomplishing this task.
Research indicates that black and white images have the ability to hold the attention of a consumer for a mere two-thirds of a second. Full color images are far more interesting to consumers. A color image can sustain the interest of a consumer for up to two seconds.
This difference in the amount of time an image can interest a consumer makes any added expenses associated with color printing a worthwhile investment.
Don't eliminate color printing from your company's budget. The use of color in your promotional materials can have a direct impact on sales in the future.