Style Guidelines For Designing And Printing Flyers For A Charity Fundraising Event
Flyers are a great way to share information with the general public about your upcoming charity fundraising event. However, for the flyers to effectively convey your message and attract people to the event, there are some specific style guidelines they should adhere to.
Style Guideline: Use Black-and-White Text and Images to Save Money on Printing Costs
Flyer printing services will charge you more for full-color flyers than black-and-white flyers. If your goal is simply to attract attendees to your event, do so using black-and-white images and text to convey your message. This can save your charity a lot of money, depending on how many flyers will be printed. If you really have your heart set on using color, then have the flyers printed on colored paper. This will still be cheaper than full-color printing.
Style Guideline: Use the Fewest Words and Graphics Necessary to Convey Your Message
The more words and images you put on your flyer, the fewer people will take the time to stop what they are doing and read it. For this reason, you should limit the number of graphics and words you put on the flyer to the bare minimum required to convey your message. In fact, if you can get away with one simple graphic and a couple of lines of text, your flyers will be the most effective.
Style Guideline: Flyers Must Contain Contact Information for Your Charity
When potential event attendees see your flyers hanging up around the community, they may very well have questions. For example, they may want more information about your charity, they may want to ask about disability access at the event, or they may even want to speak with someone about supporting your cause in another way. If the event's flyers don't contain contact information for your charity, then people will likely never bother to research it on their own and you will lose both attendees for the event and potential donation opportunities as well. So make sure your flyers contain your charity's website, email address, and a phone number where supporters can reach someone.
A Final Note About Proofreading
Finally, before sending your fundraising event's flyer off to the printers, have someone else proofread it for you. When you spend a long time working on something, it becomes very hard to spot typos and other minor errors. For this reason, the second set of eyes is a must pre-printing to ensure you don't end up with a pile of flyers with a glaring error.
Contact a company that offers flyer printing services near you in order to learn more.