Three Tips For Designing IRCs That Will Stand Out
Attaching folded instant redeemable coupons (IRCs) to your retail products can be an effective way to sell them faster. Someone who might not otherwise be planning to buy your product may see the IRC, evaluate the deal that it offers, and then add the product to their shopping cart. If you wish to experiment with IRCs, it's a good idea to work with a professional printing service that has experience with this type of product. You'll likely have your own ideas about how the IRCs should look, and your printing service can also offer some recommendations based on past jobs for other clients. Here are three tips for designing IRCs that will stand out.
Choose A Complementary Color
Color choice is extremely important when you're coming up with a design for your IRCs. There may be a part of you that considers matching the color of the IRC to the color of the packaging on your product, but this approach can be detrimental because the IRC may not stand out enough to catch shoppers' attention. For example, a yellow IRC that is affixed to a yellow label may be difficult to see. It's a better idea to choose a contrasting and complementary color. A red IRC may be appropriate on a yellow label if there's red lettering on the label.
Make The Deal Clear
No shoppers want to pick up a product with the IRC and have to scrutinize it to understand the deal. The best IRC designs are those that make the deal fully clear — thus allowing a shopper to evaluate the promotion before he or she even reaches for the product. A lot of companies list the deal in a large, bold manner. For example, you might have lettering such as "SAVE $1" that takes up the majority of the outer section of your IRC.
Save The Fine Print For Inside
A folded IRC should have a bold, catchy design on the outer section. The folding nature of this product gives you additional space inside, and you can use this space for listing the fine print of the deal and any additional information. Fine print, such as legal details, is important to include. But, it's important to remember that because many people won't carefully read this information, you don't want it on the front section of the IRC where it can take up valuable space. By reserving the inside of the folded IRC for such details, you'll have a product that is both eye-catching and informative.
For more information about folded IRCs, contact your local printing service.