3 Things You Can Do To Improve Your Digital Printing
Digital printing plays a vital role in modern business. The quality of your company's printed materials could help increase sales and bolster consumer confidence over time.
You may not be aware of some of the things you are doing that can compromise digital print quality. Make these simple changes to ensure your printed materials always look polished and professional.
1. Avoid Image Compression
Most printed materials in today's marketplace start as a design on a computer, tablet, or laptop. Digital files are then forwarded to a specialty printer to be transferred to a paper medium. Many companies will compress their digital images prior to printing in an effort to reduce file size.
Image compression can help you conserve data storage space, but it can also alter your design. Compression can destroy details in the original image. These details may be indiscernible to the naked eye when looking at the image on a computer, but they will be very noticeable once your image is enlarged and printed.
Avoid compression whenever possible so that your printed materials will be clear and concise.
2. Consider Bleed When Necessary
One design element that companies can overlook when creating digital art intended to be used on printed materials is bleed. Bleed refers to any ink that extends beyond the desired print area. It's very difficult to print right to the edge of a piece of paper.
If you want your images to show no sign of a border, you will need to include bleed in the design. Your images are cut to size after printing, leaving the bleed as waste.
The exact dimensions of your bleed may vary based on the individual project. Consult with your printing company to determine how much bleed is needed to achieve your desired results.
3. Convert Your Colors
One of the biggest hurdles you will face when trying to create printed materials using a digital file is mimicking the color scheme. The problem lies in the fact that digital images are created using a color scheme referred to as RGB, while most printers create images using a color scheme referred to as CMYK.
The program running a printing press is capable of converting the color scheme, but you may experience some distortion and variation in color when your image is printed. It's best to convert the color scheme in the program you use to design your digital images before sending them to the printer.
For more info about digital printing, contact a printing service in your area.