Printing Business Cards: Design Tips
Your business cards play a significant role in creating a first and lasting impression with customers. Therefore, you should do everything you can do to boost the chances of creating a memorable impression each time by maximizing the use of professional and stylish business cards. Here are a few design tips that will help you create an effective business card to take to your local printing service.
Make Use of Photographs
After finishing up in a meeting with someone, there is a good chance that your business card will be remembered for some time. However, as time goes on, there is less of a chance that the individual will be able to recall you and your business. You can increase the chances of this by writing a personal note on the card or using a photograph on your business card that will make it easier for others to associate you and your company/brand with your card.
Less Is Often More
Your business card is not supposed to be a resume. Instead, you should look at it as an elevator pitch. Therefore, you have seconds to sell your business and ideas to someone. Ideally, for your business card to be the most effective, it needs to contain only the most relevant information regarding who you are, what you do, and how they can contact you if they wish to do. Your business card is designed to inform others about your brand, your position in the company, and how to get in touch with you. Keep things simple so prospective customers can read it quickly.
Keep It Easy to Read
Your business card should always be legible. This is not the time to use any fancy fonts, and it is important to ensure that the font is large enough for people to read with ease. Don't attempt to reduce the font size so that more information can get onto the card. If you need to do this, then you have too much information on the card and need to consider what details can be removed rather than reducing the font size. Too much information will lead to the customer getting distracted from the key information on the card and possibly even throw it away. Your card needs to be easy to read so they can grab it and read it quickly.
If you need help with your business card design or are ready to have your own design printed, get in touch with a commercial printing company.