Positive Effects Of Using Flyers To Announce A Reopening
If you had to close your business for an extended period of time and are planning to reopen, you likely want to garner as much attention as possible. Grand openings can reach prior customers and prompt them to return, and the interest of potential new customers may be piqued. There are a variety of ways to advertise, and some business owners use a combination of techniques. Printed flyers have been used as a means to make business and event announcements for a long time. They are still effective today and can be combined with digital marketing efforts to create a successful reopening event. The following points identify a few of the positive effects of using a flyer printing service.
Affordable
If you were thinking about trying to print your own flyers, think about the overall cost. There are considerations that need to be made about the cost of printing supplies. By choosing to allow another business provider to take care of this detail, you will likely save money. Some companies offer discounts based on the number of flyers printed. This usually means that the more customers purchase, the more they save. Printing companies have equipment that is built to withstand mass printing jobs and can be completed in a short time frame. If you do it yourself, it will likely be time-consuming and may distract you from other details of your project.
Inclusion of Modern Features
You can use modern technology to attract customers to your location for the grand opening. Use features such as a text code to get them to opt into the mailing list. You can create a campaign to strategically remind them of the date through text messages. You can enhance this feature by offering gifts and surprises at the event or store discounts for a period of time. After the grand opening, you can continue to attract them to future sales through text. You may also want to create a QR code for your business and put it on the flyer. This can make it easy for customers to find your business on social media and share it with others.
Get Noticed Without a Sales Pitch
Some consumers are wary of pressured sales. Handing someone a flyer is a form of a soft sale. Encourage individuals to share flyers with others and "get the word out." Include as much information as you can about the grand opening event. Ensure that it captures things that will spark interest such as free food and freebies. You can put flyers under the windshield wipers of cars in crowded parking lots. This may allow you to reach individuals in the local demographic as well as those who have traveled to the area. The flyers should represent the services you offer or the goods you sell.
For more information on flyer printing, contact a printer such as Debbie's Copy Shop.